OFFICE SKU CHOOSER

Creative Director: Jaina Rodriguez

Line of Business: Office Channel Marketing and Office Brand Team

Designer: Thomas Nichols & Jooyeon Oh

Challenge

Customers often pick the wrong sku or don't understand the value proposition. In unassisted environments this problem increases. 

 

Solution

Provide assistance to the shoppers (and employees) journey by adding a digital questionnaire to help in low or unassisted environments, both online/mobile and in-store.

Test in 5 locations across the world before mass roll-out.

In-store:

  • Use existing fixtures, monoliths and table-top card holders 

  • Emphasize new features and feature videos

  • Track interactions for overall ROI

  • Add accessibility features where possible

Online (in development):

  • Create sku chooser questionnaire on product page

  • Provide HTML to partners via agency

Outcome

June 2017 reporting showed 3 of the five stores had an uptick in sales and usage of the digital screens where the screen was newly introduced. The two stores who already had digital screens installed but updated content showed no change- low usage was reported prior to install and habits had not changed.

 

What's next?

Final evaluations will conclude in August. Stores will offer feedback and analytics will help us to make any UI/UX adjustments for Back to School release and production, worldwide.